This year for the first time, our event is open to any individual, anywhere in the world, thanks to the transformation of our social engagement and interaction made possible by digital communication technology and a pandemic. For the past 24 years, participants completed runs at Taos Ski Valley on the Ridge over two consecutive days in March at Taos Ski Valley. This year, anyone can set their own challenge, at Taos, at their own resort, or even in their own back yard, to join #teamben and raise funds as part of the 25th Annual Ben Myers Ridge-A-Thon.
Regardless of how you choose to participate, fundraising strategy is key.
A participant’s first job is to set a fundraising goal, seek, and track donations:
After you register you will be led through the process to create a Personal Fundraising Page. So just follow those directions, and you can start to fundraise like a pro. If you can’t create your own fundraising page because internet access is an issue, or if you’re just generally internet-averse, we can still help you set one up, so you can refer people there to give. We also still gladly accept checks at the Foundation by mail. Memo: Ridge-A-Thon and participant name.
YOU CAN FUNDRAISE BOTH WAYS, online and in person, just keep very good track of any donations NOT made online, keep checks in marked envelopes with donor info on the outside and use pledge sheets to organize your donations for the Foundation’s staff to process easily.
How to convert your donors:
- Keep your fundraising page updated with your profile image, bio, your story, including your goals and what inspires you to help improve community health in Taos!
- Contact your social media network with an appeal for your efforts a few times over the course of the fundraising period. Share text, videos and images of your intended challenge and fundraising goals, your training, your thoughts and inspiration, and your challenge to engage your network and motivate donors sharing the link to your public Ridge-A-Thon fundraising profile. Mention @raisetheridge and #teamben so we can like, share and comment on your posts also. Our other social tags include: #benmyers #teamben #ridge-a-thon #raisetheridge #skitaos #taoscommunityfoundation
- Use in-person contacts and email to ask your close circle of friends, family and co-workers to give a flat amount for your participation, or $20-$100 per run based on what you know about the prospective donor. Your average donor can give somewhere between $20-$200 so consider that when you ask them to give. Remind everyone that their donation benefits community health and is tax deductible and that if they provide an email or mailing address they will receive a notice to use on their taxes for donations above $25.
How to call in your donations:
Ask people to give online directly through your personal fundraising page and provide them with that link.
You can accept flat rate pledges, paid at the time of solicitation by check or cash in marked envelopes, or mailed to Taos Community Foundation.
If your donor really wants to pledge per run/activity you complete, you will have to follow up with them after the event to facilitate payment, or get them to give money in advance as you promise to do a certain number of runs. AKA – if you believe you will do 10 runs and they pledge $5 per run, collect $50 and promise to complete those runs, then update your fundraising page after the event with your proof of completion so they will know you’ve done what you said you’d do. You can use tools through your fundraising page to contact and thank your donors as well.
The more money you have turned in on the day of the event the easier your life (and ours) will be. Collecting after the fact can be difficult if you don’t prepare properly and keep track of cash donations, and obviously that effects the total we will raise. This year since it is a rolling event not on just two days, and the competition and awards will be handled differently, our deadline for runs/activities donations to come in and be counted toward a competition total will be Ben’s Birthday, Sunday, March 21 at 11:59pm
- Participants must complete, sign and date the appropriate info sheets and waivers as part of the registration process on the registration page. *A TSV waiver will be sent to all participants to complete and sign online via Adobe Sign*
- Participants are responsible for their own lift tickets/passes. We understand that this event takes place during black outs.