You may have heard that Ridge-A-Thon is expanding in an effort to make it’s appeal broader and its funding impact stronger. The Community Foundation has long wanted to make a bigger splash with our winter event at Taos Ski Valley, and this year is proving to be the perfect time to launch. For the 20th anniversary, TCF wants to get more people participating on the mountain, meaning more people talking to their friends and neighbors, and more people giving to the cause.
When a donor gives to a TCF Fund Fest Participant their gift has several impacts. First, the donation is applied to the fundraising totals of the participant they give to, making the participant eligible for awards and prizes. That donation will be designated by the participant toward the nonprofit cause they support, and then, the donation will be matched from pennies on the dollar up to 1:1 based on the volume of donations made by businesses and individuals in order to leverage the excellent fundraising work of the community.
The Taos Community Foundation Winter Fund Fest, and the Ben Myers Ridge-A-Thon are all about improving Community Health outcomes in the Taos area. Taos Ski Valley is playing a major role in the initiative to expand Ridge-A-Thon’s snowsports fundraising model to include local nonprofits, families and skiers/boarders of all ages and abilities under the Fund Fest umbrella, and they are doing so as the lead Challenger for the match pool. Over the next few years, there will be more surprises to come from this weekend event, as the fun and the fundraising impact grow stronger!